Crafting High-Performing Advertisement Campaign Emails
Creating an engaging advertisement campaign email is crucial for achieving high open, read, click-through, and conversion rates. To assist you in this, we've crafted a concise guide with three essential sections:
Requirements
1
Have your Custom Domain connected to your EtherMail Account ( Guide Here )
2
An engaging email subject line
3
Text copy for email body (50-175 words recommended to avoid text heavy email campaigns)
4
Marketing assets (under 5MB per asset)
5
One or two clear CTA’s with brand colour code for the button colour
6
Links for the CTA’s (we recommend using UTM’s for optimising tracking)
Recommendations
Clear Objective
Define the primary goal of your email campaign. Whether it's driving sales, promoting an event, or increasing brand awareness, a clear objective will guide your content. Your objective should be aligned with the ad-run you’ve purchased (ex: reach ad-run shouldn’t have a conversion objective)
Eye-Catching Design
Invest in visually appealing design elements, such as high-quality images, consistent branding, and a clean layout that guides the reader's eye. Example in the image
Compelling Content
Craft concise, relevant, and compelling content. Use attention-grabbing headlines, a brief copy, and visually appealing graphics to convey your message effectively.
Target Audience Identification
Understand your audience's needs, preferences, and behaviours. Tailoring your message to resonate with them is key to engagement.
Mobile Responsiveness
Ensure your email is mobile-friendly to accommodate users accessing it on various devices.
FAQ’s:
How can I improve my open rates?
Craft attention-grabbing subject lines, personalise where possible, and ensure your emails provide genuine value to recipients.
What's the ideal length for an email?
Keep it concise. Aim for brevity while maintaining clarity and impact.
For best results, we recommend an email word count of between 50 - 125 words.
There is no maximum word count limit, however, we recommend having a maximum of 175 words in your email campaign.
How can I enhance click-through rates?
We currently only offer reach and engagement campaigns, we don’t offer conversion campaigns, therefore we can’t guarantee CTRs.
How can I find out the results of my advertisement email campaign?
We will send you a report including all the results of the campaign. This report will be sent a maximum of 2 weeks after the ad-run completion.
What attachments can I include? (can I put a video? / what kind of links can I include)?
Hyperlinks can be included to text and buttons for CTA’s.
Video links can be included. Images and gifs can be included. Embedded & attached videos at this time can’t be included. Any asset being uploaded must be max 5MB per file.
How long does it normally take to hit the expected 15% open rate on reach runs?
During the beta program we’re giving a minimum of 1 week runway to achieve the target.
How long does it normally take to hit my guaranteed opens on an awareness run?
During the beta program we’re giving a minimum of 1 week runway to achieve the target.
Remember, this guide is a starting point. Regularly analyse performance metrics, gather feedback, and iterate to continually refine your approach.
Should you have any further questions or need personalised assistance, please don't hesitate to reach out to our dedicated Customer Success team
Examples
